Get ready for a cultural clash that’s about to rock the sports world! Turning Point USA is throwing down the gauntlet with its own halftime show, set to air directly opposite the NFL’s Super Bowl LX halftime extravaganza. But here’s where it gets controversial: this isn’t just any alternative event—it’s a bold statement dubbed The All American Halftime Show, designed to celebrate 'Faith, Family & Freedom.' And this is the part most people miss: it’s a direct response to the NFL’s decision to feature Bad Bunny, a Spanish-language superstar, as the headliner for the official halftime show.
The nonprofit organization, founded by the late activist Charlie Kirk, who tragically passed away during a public speaking event on September 10, announced this week that their counterprogram will take place on February 8 at Levi's Stadium in Santa Clara, California. In a post on X (formerly Twitter), Turning Point USA declared, 'It's true, we’re thrilled to announce The All American Halftime Show. Performers and event details coming soon.' The accompanying website invites fans to sign up for updates and even suggests musical genres they’d like to see featured, ranging from Americana and classic rock to worship music—with the notable option of 'Anything in English.'
But why the backlash against Bad Bunny? The Puerto Rico-born, American-citizen artist, known for his Spanish-language hits, has become a lightning rod for conservative criticism. After his October 4 appearance on Saturday Night Live, where he quipped, 'If you didn’t understand what I just said, you have four months to learn,' far-right commentator and Turning Point USA contributor Jack Posobiec tweeted, 'Seems like a great reason for an alternative halftime show.' Riley Gaines, another Turning Point USA figure and anti-transgender activist, chimed in: 'No thanks. We’ll just have our own. Enjoy your low-rated halftime show.'
The controversy doesn’t stop there. Bad Bunny’s outspoken support for immigrants in the U.S., particularly amid recent ICE crackdowns, has made him a target for conservative ire. Even former President Donald Trump weighed in, calling the NFL’s choice 'absolutely ridiculous.' Is this a battle over language, culture, or something deeper?
As the debate heats up, one thing’s clear: Super Bowl LX is shaping up to be more than just a football game—it’s a cultural battleground. What do you think? Is Turning Point USA’s counterprogram a necessary alternative or an unnecessary division? Let us know in the comments below!
